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Glossary of Terms

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

W

Wall sign: A sign that is mounted on or attached to the wall of a building
Water resistant: The process of treating a surface to make it resistant to damage or deterioration caused by water.
Wax transfer: A method of heating a coloured wax material and printing it on to vinyl.
Wayfinding: In sign making refers to signs and graphic images that assist a person to find his or her way to a given destination.

Weave: The alignment of threads running perpendicular to one another. A plain weave places weft thread over the warp thread in sequence, then reverses for the next row of thread etc.
Weathering steel: A steel alloy that forms a self-protecting rust layer when exposed to the atmosphere.
Weed: The process of peeling and discarding excess vinyl after cutting the desired graphics with a plotter.  Weeding leaves only the sections representing the final image.
Weep hole: A small opening or hole in the bottom of a letter or a sign cabinet, placed at the lowest point to permit water to drain and prevent it from accumulating in a unit.
Weld: The process that fuses pieces of material together by heating until molten.
Welt cord: A tape or covered cord sewn into a seam as a reinforcement or trimming.
Wet location fixture: An electrical enclosure that is sealed to protect against moisture.
White space: The background of a sign or the space within the sign face that has no lettering or graphics. (Also called negative space. See also positive space.)
Wind load: The basic term for describing the design strength of a sign
Window sign: A sign that is mounted on a window and intended to be viewed from the outside.
Wrap:  The term for completely covering a vehicle with graphics that promote a business, product or service.  A high quality vinyl film with an overlaminate is used to withstand the harsh environmental conditions.  Perforated vinyl film is used on glass surfaces to permit an image to be seen from the outside yet allow the vehicle occupants to see through the image. The vinyl film can removed fairly easily to permit updating the massage or removed altogether e.g. at the end of a vehicle lease. (See also vehicle graphics, perforated vinyl.)